Depth
“Let’s meet soon to discuss next steps” said the Consultant.
Moto was a 9 year run covering all the activities outside of those meetings. I quickly learned how much more effort was involved to produce and ship products. 20 years into my career, I thought I knew a lot but I wasn’t done with drinking from the fire hose!
The design team was fortunate to have strong relationships with executive leadership. This allowed us to develop progressive product experiences and go beyond the look and feel. We had a seat at the table.
It was a time of firsts and also a few big misses!
Consumer Experience Design (CXD) 2006 - 2015
Collections Motomedia touch 2006
Collections Home hub and mobile ecosystem 2006
Collections Entertainment touch display 2007
Collections Folding touch device 2008
Experience led Product concepts created marketing categories 2009
MotoNav Led ID and UX 2010
A new approach The devices in your bag just add up. Can Distributed Computing change the way we work?
Distributed Computing Mobile access your data across all devices
Lapdock Laptop powered by phone shipped 2010
Talk to me home infotainment concept 2011
OK, say something! home infotainment concept 2011
moto X 2013
moto X Bamboo and Kevlar 2013
motomaker build your own phone 2013
Build to order means it works right out of the box no setup required (not executed)
moto 360 First round smartwatch 2014
motomaker Hint in walnut 2014
moto Hint Fabric feels better 2014
All ideas grow out of other ideas.
Anish Kapoor
Every team has great ideas. You just have to stitch them together with the right context, make them relevant to land something that sticks.
Motorola highlights:
2006 - 2010: Sr. Director Design Strategy: Lead Design teams in collaboration with cross functional teams in the creation of future oriented concepts to front fill portfolio and develop new experience paradigms.
2008 - 2011: Led Design teams in everything but phones. Wearables, Headsets, Automotive, Personal Audio, Office connectivity
2011 - 2015: Senior Director Global Industrial Design: In addition to role above, I led the integration of the Motorola to Google transition in Sunnyvale CA. I also led first series of Moto/Google phones and motomaker.
2015: VP Industrial Design
Design:
moto360: first round smartwatch
motoX: first google experience phone
Atrix and Lapdock: first product with phone as main computer ecosystem
Making lots of touchscreens, then seeing the iphone release. Doh!
Experience concepts combining wrist, ear and pocket devices
Business/strategy:
FastCompany Most Innovative Company award
Design strategy visualizing future experiences to inform portfolio
Development of Product categories with Marketing
Collaborating with teams in Global locations
motomaker: phone personalization business model
Photo Credit: Emmanuel Appiah